thedailywhat: Controversial Marketing Campaign of the Day: Jacqueline, a plus-size model and pornography website star also known as “Juicy Jackie” (NSFW), has taken serious offense to the unwitting use of her image in two promotions for pro-infidelity dating site Ashley Madison. “There is an enormous problem in this world in regards to female body shaming, and not solely in regard to fat women, but all women,” the size 32 BBW wrote in post for Jezebel. “A size 2 woman who sees this ad sees the message: ‘If I don’t stay small, he will cheat.’ A size 12 woman might see this ad and think ‘If I don’t lose 30lbs, he will cheat.’ A size 32 woman could see this ad, and feel ‘I will never find love.’ It’s horrific.” Noel Biderman, CEO of the site that caters to married men looking for some strange, fired back, saying that Jacqueline knew where her photo might end up when she signed the release that allowed photo agencies to sell it for repurposing. More over, she should be thrilled at the exposure. “The best thing that could’ve happened to this woman is that we used her in our ad,” said Biderman. “Despite what she may want you to think, she is reaping the press for her own pornography website.” He told ABC News he obtained the photo legally through Getty Images. Defending the substance of the ad, Biderman retorted, “I don’t think it’s a jab at fat people … I always try to do advertising in real-life situations. For many people, a [spouse] is less attractive because they don’t pay attention to their body type.” [jezebel / dailymail / atlantic / abcnews / adfreak.]  This ad is SUPER fucked up.

thedailywhat:

Controversial Marketing Campaign of the Day: Jacqueline, a plus-size model and pornography website star also known as “Juicy Jackie” (NSFW), has taken serious offense to the unwitting use of her image in two promotions for pro-infidelity dating site Ashley Madison.

“There is an enormous problem in this world in regards to female body shaming, and not solely in regard to fat women, but all women,” the size 32 BBW wrote in post for Jezebel. “A size 2 woman who sees this ad sees the message: ‘If I don’t stay small, he will cheat.’ A size 12 woman might see this ad and think ‘If I don’t lose 30lbs, he will cheat.’ A size 32 woman could see this ad, and feel ‘I will never find love.’ It’s horrific.”

Noel Biderman, CEO of the site that caters to married men looking for some strange, fired back, saying that Jacqueline knew where her photo might end up when she signed the release that allowed photo agencies to sell it for repurposing.

More over, she should be thrilled at the exposure. “The best thing that could’ve happened to this woman is that we used her in our ad,” said Biderman. “Despite what she may want you to think, she is reaping the press for her own pornography website.”

He told ABC News he obtained the photo legally through Getty Images.

Defending the substance of the ad, Biderman retorted, “I don’t think it’s a jab at fat people … I always try to do advertising in real-life situations. For many people, a [spouse] is less attractive because they don’t pay attention to their body type.”

[jezebel / dailymail / atlantic / abcnews / adfreak.] 

This ad is SUPER fucked up.

Notes

  1. risquemarionette reblogged this from sgtsandvich and added:
    You heard them right. They only allow Photoshop’d women on -this- site.
  2. sgtsandvich reblogged this from under-the-covers and added:
    what a BIG SURPRISE The people that run “Ashley Madison” are horrible douche bags!? who would’ve thought!?! *sarcasm*
  3. notafraidofmyself reblogged this from thedailywhat
  4. shikage reblogged this from livingtoloveeveryday and added:
    And this is why I see myself as an old lady with only books to comfort her.
  5. livingtoloveeveryday reblogged this from yoyo-kagirinaku-tenshi
  6. yoyo-kagirinaku-tenshi reblogged this from effulgenthope
  7. effulgenthope reblogged this from grayskiesandgloomytrees
  8. grayskiesandgloomytrees reblogged this from sciencetodo and added:
    OH MY FUCKING GOD. What has the world come to? What that man said….I have no words…I’m so angry…
  9. rottencoconuts reblogged this from wtfgorgeouspeople
  10. spilt-milk reblogged this from thedailywhat
  11. beatricebalestrazzi reblogged this from thedailywhat
  12. onewhoturns reblogged this from thedailywhat
  13. makeanewdirection reblogged this from shedpoundsgainbeauty
  14. lovemetiny reblogged this from shedpoundsgainbeauty
  15. shedpoundsgainbeauty reblogged this from dreamfaerye
  16. severussilverdoe reblogged this from dreamfaerye
  17. dreamfaerye reblogged this from bruizers
  18. bruizers reblogged this from queerinnature
  19. feministnerd12 reblogged this from queerinnature
  20. biancacrimson reblogged this from decentlyridiculous
  21. steenis reblogged this from blacksheepboy-
  22. thiscoulddefinealifetime reblogged this from queerinnature
  23. tessytutu reblogged this from jalapeno-tits and added:
    *sigh* OK, the problems I have with this are infinite. First of all, this is a website that advocates adultery and...
  24. decentlyridiculous reblogged this from blacksheepboy-
  25. cocogoesmeow reblogged this from raging-fruitcake
  26. enteejameela reblogged this from blacksheepboy-
  27. raging-fruitcake reblogged this from queerinnature
  28. blacksheepboy- reblogged this from queerinnature and added:
    Wow, what an asshole (Biderman, of course).